ABSTRACT
A firm established 1903 in London as outlet for the British recordings of International Zonophone Co.,with Louis Sterling as manager. The firm was actually a somewhat clandestine subsidiary of G&T, intended to sell cheap discs without compromising the parent company’s name. Its records were made by Deutsche Grammophon in Hanover, or made at the Berlin plant of International Zonophone, and the labels at first carried the name International Zonophone. Sterling issued a “Catalogue of Zonophone Disc Records: July 1904” (facsimile reprint, London:City of London Phonograph and Gramophone Society, 1977). With the label name changed to Zonophone new recordings were made in several international series, presenting a varied popular repertoire. The firm’s playback machine, as advertised in TMN 1905, featured a new tone arm. In 1910 the firm incorporated as British Zonophone Co., Ltd.
