ABSTRACT
A Vocalion subsidiary record, first issued in Britain in July 1927. The discs were eight inches in diameter, but with finer than ordinary grooves so that the playing time was that of the standard 10-inch record. Selling at a bargain price of 1s 3d, the new product threatened to upset the market balance of the gramophone industry, and there was an effort to stifle advertising and retailing of it. Vocalion sold the label nevertheless, using chain stores and stationers such as W.H. Smith and Boots. Broadcast was a great success, and the factory was hard put to bring out enough discs to meet demand:around 1.25 million per month.
