ABSTRACT

A firm established in 1927 as a subsidiary of the Victor Talking Machine Co.; it manufactured records and record players. From 1929, when Mitsubishi and Sumitomo acquired substantial shares of the company, it was operated as an American-Japanese venture. Products were labeled Victor in Japan and JVC elsewhere until 1989, when the single label Victor/JVC was adopted for worldwide use. Matsushita now owns a majority of the stock in the firm.