ABSTRACT

American record industry executive. He was with Brunswick from 1925, serving as eastern manager of the music division to 1930, then as sales manager. He left Brunswick in 1932 to head RCA Victor Records. He addressed the economic problems of the times with a number of successful initiatives, including renewed publication of the Victor catalogs and promotion of a turntable that would play through a radio. The turntable, named Duo Junior, proved very popular, although it sold for $16.50, a stiff price during the Depression. Wallerstein left Victor in 1938 to become president of the newly organized Columbia Recording Co., just acquired by CBS from American Record Corp. Indeed it was Wallerstein who had recommended to William S. Paley, CBS president, the purchase and rehabilitation of the Columbia label. Wallerstein unveiled the new LP microgroove record at a press conference in 1948.