ABSTRACT

For many, the Internet is a part of the daily life today. The Internet is used for information, entertainment and communication, and sometimes in every possible way at the same time. There are texts, pictures and music, but also videos and television. Many members of the younger generation are online constantly, updating their status on their social network sites and communicating with their friends through instant messaging. The question is whether this complex way of using the Internet must have consequences for Internet research. Are the conventional methods used in media research also suitable in studying the daily use of the Internet?