ABSTRACT
Media are a crucial part of everybody's life-world. People develop individual ways of dealing with media, including interpreting media messages in the context of their daily lives and earlier experience. Traditional agents of socialization, such as family, neighborhood, school and work, are becoming less important in contemporary society. Individuals have more options available to them, and are also more self-dependent in dealing with their social environments ( Fromme 2006, 8–9). Media are assuming increasing importance for young people dealing with developmental tasks (Havighurst 1981; Wegener 2007; 2008; Weiß 2001) and have become another important agent of socialization. This means that the analysis of media use must consider day-to-day life contexts related to the social environments and socio-ecological backgrounds of young people.
