Create a Sense of Place

Engaging web-based communication creates a sense of place in two ways. It provides consistency in look and feel to signal a sense of physical place. And it gives users a sense of cultural place, through cross-cultural and culturally specific aesthetic cues about who users are. In this chapter, Bennett and her team use their work on an interactive image for HIV/AIDS awareness and prevention to illustrate how a sense of place can meld global and local cues.