ABSTRACT
When you plan to continue the engagement in web-based communication, your design acknowledges an interaction beyond the initial one. With technical ease, you should clearly invite users to continue connections past the current encounter, to move outside of the formal interactions, to go behind the scenes. Users may be presented with opportunities to connect with other users, acquire more information, share a memorable experience, edit the current content, or even create new content. Bennett and her team explain how the goal to continue the engagement drove the development of an interactive image for HIV/AIDS awareness and prevention.
