ABSTRACT
Whether researching trust between people, trust in Organizations or trust in institutions and places, the emerging field of trust research has seen a diverse range of approaches. Methods used to research trust are, like the disciplines that research trust, wide ranging and varied. Over the past decade the rapid rise in the number of research outputs on trust, the publication of various handbooks such as Bachmann and Zaheer’s (2006) Handbook of Trust Research , our own Handbook of Research Methods on Trust (Lyon et al., 2012a) and the founding of the Journal of Trust Research have all served to demonstrate an increasing interest in trust and to highlight this diversity of methods. For those researching trust in tourism, this diversity raises practical concerns regarding choice of method or methods alongside real opportunities to draw upon experiences across a wide range of disciplines. Such choices are, invariably, driven by the research question or problem as well as each researcher’s epistemological and ontological position. As pluralists, we consider a wide range of methods have a place within trust research. However, this does not negate the need to consider practical concerns associated with different methods.
