ABSTRACT
The world of what’s possible with respect to video distribution has changed dramatically over the past 15 years (see for example Owen, 1999 ; Tedesco, 1999 ; Wirtz, 2011 ). Technological innovation has: expanded broadband speeds and capacity; increased the ability to digitally compress video signals; and improved consumers’ ability to watch video programming when and where they want it on a variety of large and small video display devices (Grant & Meadows, 2010 ). This means that existing multichannel video program distributors (MVPD) face a potential sea shift in how consumers wish to receive their video programming (Moffett, Deo, Possavino, & Chan, 2010 , November 30). Today’s “broadband over-the-top world” has the potential to unleash the capitalistic winds of “creative destruction” (Cox & Alm, 2008 ; Schumpeter, 1942 ) that could dramatically impact the business prospects of mature MVPDs such as cable and direct broadcast satellites (DBS) (Hawley, 2010 ; Olgeirson & Myers, 2011 ).
