ABSTRACT
In spring 2006, as unprecedented immigration marches filled the nation's streets, entrepreneurs in the Los Angeles Olvera Street market saw their daily struggles and successes mirrored within the pages of La Opinión. But in the Los Angeles Times, they saw their sweat-and-toil contributions described not as a testament to the American Dream, but as a threat to the American Way (Nielsen, 2009a). In summer 2009, New York's El Diario-La Prensa readers saw a headline dubbing U.S. Supreme Court Justice Sonia Sotomayor “Santa Sonia,” and read about the benefit of increasing diversity on the bench. New York Times readers, however, saw politicians calling Sotomayor a racist and reporters questioning whether she could be an impartial judge if she refused to check her ethnic identity at the door.
