Healthcare pluralism in Canada, as well as the United States, is on a continuous rise. Data from the United States show that in 2007 almost four in ten Americans used complementary and alternative healthcare.1 Expenditure on Complementary and Alternative Medicine (CAM) in the US amounted to about $34 billion in out-of-pocket spending in 2007, with $11.9 billion spent on visits to practitioners.2 The US data also indicate that, while about 27.4 percent of the adult population used CAM for health promotion, 17.4 percent used CAM for treating disease or illness.3