ABSTRACT
Those who study human behavior in organizations confront a plethora of challenges. In order to meet these challenges, researchers sometimes employ complex measurement or analytic techniques, without necessarily knowing how, or even if, they serve the researcher’s purposes. Although there are many ways in which human–computer interaction has changed for the better, the ability to collect or analyze data without knowing what one is doing is not one of them. What we need is a sort of methodological prism that breaks our techniques into their component parts, allowing us to understand how they fit together.
