When the deregulation of the telephone industry co-occurred with a number of technological advances in telecommunications in the early 1980s, American society witnessed the birth of a new medium for linguistic exchange-the 900 number. On the fantasy lines, which generate annual revenues of more than $45 million in California alone, l women's language is bought, sold, and custom-tailored to secure caller satisfaction. This high­ tech mode of linguistic exchange complicates traditional notions of power in language, because the women working within the industry consciously produce a language stereotypically associated with women's powerlessness in order to gain economic power and social flexibility. In this chapter, I refer to research I conducted among five women-owned fantasy-line companies in San Francisco in order to argue for a more multidimensional definition of linguistic power, one that not only devotes serious attention to the role of sexuality in conversational exchange but also recognizes individual vari­ ability with respect to women's conversational consent.