A review of tourism research at the end of the twentieth century by Dann and Phillips (2000) has suggested methodological progress from the ﬁndings of a previous review by Dann et al. (1988). The earlier review had found that tourism researchers tended to neglect questions of theory and method, and their interrelationship. Dann and Phillips have indicated that in the intervening years, qualitative research has been undertaken which ‘has managed to achieve a happy blend of theory and method’ (2000: 260). Arguing for the application of qualitative research methods in tourism research, their model, which portrays the ‘state of the art’ of qualitative tourism research, nonetheless indicates that there remain gaps in the application of qualitative methods in tourism studies.