ABSTRACT

L ike many new media practitioners, Ana Kronschnabl works across a number ofdifferent contexts as a designer, artist and consultant. She can be described as acreative entrepreneur, running her own commercial business and cultural projects. Among her many projects and affiliations is an Internet project that showcases cinema for the web, Plugincinema.com. In this interview, Ana discusses how she draws on her interest in film and her approach to technological innovation to develop a successful creative project.