ABSTRACT
YouTube and other video sharing sites have played an important role in the behavior of contemporary society in recent years, proving to be a powerful means of interaction among people. These sites have strongly informed both the production and enjoyment of videos, giving rise to an idiosyncratic audience, with its own aesthetic demands. Strangelove (2010) suggests that they have promoted the transition from a pre-existing audience, based on television culture, but already acting as an interpreter of meanings, for a “post-television audience,” hyperactive in both the consumption and production of audiovisual information.
