Coda

The collection also has a final section focusing on the reception of Brazilian music outside of Brazil. In “From Roots to Networks: Listening to a World Called Brazil,” Lucia Campos addresses the transformation that potentially occurs in traditional music when it is inserted into professional circuits, contextualizing it in European world music festivals. Through a multi-sited ethno -graphical oriented approach, the author organizes her argument about the negotiation between appropriation and global marketing, on the one hand, and preservation and exoticism, on the other. The first instance describes the group Siba e a Fuloresta; the second focuses on Samba Chula de São Braz—which plays samba de roda, considered a cultural heritage of humanity— and the group’s participation in the 2010 World Music Expo in Copenhagen.