ABSTRACT
In the past decade, social disciplines have looked with increasing interest at neuroscience. From anthropology (Adenzato and Garbarini, 2006) to law (Greene and Cohen, 2004; Jones and Shen, 2012), from politics (Connolly, 2002) to sociology (Franks, 2010), the integration of neuroscientific aspects into social studies has become a phenomenon of considerable interest. Business scholarship has not been immune from this trend with contributions crossing leadership (Ghadiri, Habermacher, and Peters, 2012), marketing (Ariely and Berns, 2010; Lee, Broderick, and Chamberlain, 2007) and strategy (Powell, 2011), among others. Accordingly, universities have created dedicated centers of research; journals and conferences have started to offer substantial space to the role of neuroscience in management; and several researchers have developed international partnerships aiming to extend these cutting-edge approaches. 2
