ABSTRACT

Within a few years of Werner Siemens founding his eponymous German electrical company in 1847, it had developed a global presence. By 1913, for example, more than 30 percent of its 80,000 employees worked outside of Germany. By contrast, the medium-sized manufacturer Haitoglou Bros. S.A., a producer of high-quality Greek delicacies founded in 1924, only started exploring foreign markets after sixty years of leadership in Greece’s domestic food industry.