ABSTRACT
Any thorough investigation of culture in western societies in the current period – a consumer society saturated with televisual imagery and replete with vast arrays of cultural and subcultural products – surely needs to examine both text and experience. But more important than either of these is the interplay of each with the other. How subjects, for example, construct and display identities is not just about experiences, or just about the products available to us through which we ‘consume’ our identities, but also about how those products come to inform and construct our identities and how these identities get mapped out through the products available to us as embodied subjects.
