ABSTRACT
This is a common expression in China about how to become part of world culture; it emphasizes that world culture is itself composed of individual national cultures and that the more distinctively national the culture that one attempts to foster the more attractive and recognizable that national culture is in the world. Thus to become ‘global’, rather than imitating others, one should maintain one’s indigenous cultural roots. This introductory chapter is about the emergence of China’s new urbanism in the context of globalization.
