ABSTRACT
This chapter focuses on the practices of (re)producing heritage through film imagery at the UNESCO World Heritage Site of Dubrovnik. More specifically, the chapter discusses the recurrent practices of tour guides in reshaping and recreating the heritage of the city of Dubrovnik through film imagery related to the popular TV series, Game of Thrones. The analysis finds that Dubrovnik’s heritage has become a melting pot of three or more narratives that require highly skilled professional guides who are able to provide necessary and accurate interpretation of the heritage. However, the real issue is whether Dubrovnik can continue to sustain itself as a significant heritage destination, since it has been increasingly profiled and promoted through time-limited film imagery.
