ABSTRACT
This chapter describes our experiences of implementing an integrated physical and food literacy (PFL) approach in Dumfries and Galloway (D&G), a rural region in South West Scotland. As well as being broadly interested in the practical operationalisation of the concept, the work sought to particularly explore understandings of what we believe to be the central and under-considered ‘affective’ domain. The initial steps undertaken to define the theory and identify early implementation approaches are outlined. This includes a series of engagement sessions with professionals from different sectors and settings (e.g. health, education, sport) and members of the public. Sessions identified many pragmatic issues that require further attention if PFL was to progress. The enablers and barriers to PFL system-wide adoption are critically appraised. The chapter establishes potential strategic and operational action within D&G to navigate barriers and capitalise on potential enablers. These include national and local policy alignment, production of context-specific resources, and emphasis on the ‘affective’ domain of PFL for positive health behaviour change. Our findings suggest that a PFL approach has potential to support an improved system where communities and individuals have the motivation, confidence, knowledge and competence to eat well and be physically active.
