ABSTRACT

The mixed methods approach has been gaining momentum in conducting research. This chapter helps to understand the use of mixed methods as an alternative approach to collect data. It describes the characteristics of mixed research. It explains when the mixed methods approach is appropriate to use. The literature reveals several types of mixed methods using the qualitative and quantitative research designs. Four types of mixed methods approaches have been presented, including: triangulation, embedded design, explanatory design and exploratory design. The use of a mixed methods design aims to capitalise on the strengths of both quantitative and qualitative approaches and thus the results of the study will be more credible and reliable. Several mixed methods theorists have developed mixed methods typologies. The mixed methods research can be utilised to: provide a rich understanding of a phenomenon by combining exploratory, descriptive and causal research designs.