ABSTRACT
This chapter explores the concept of impression management, which originated in mid-20th-century sociological research. We draw on a dramaturgical perspective of impression management that recognizes a plurality of social identities and roles. We then describe how mediated communication in the late 20th century changed notions of how we communicate our identities. The chapter brings together interpersonal communication research and media studies research to examine impression management on mobile and social media platforms. We describe two particular contexts for identity management research: dating and job searching. We conclude with areas for future research.
