ABSTRACT
The importance of motivation in tourism is quite obvious. It acts as a trigger that sets off all the events involved in travel. In other words, it represents the whys and the wherefores of travel in general, or of a specific choice in particular. There have been a number of works on tourist motivation, but it is only in the last 10 years that Dann (1981, 1983), Pearce (1982), and Stringer and Pearce (1984) have all argued, though admittedly from different standpoints, in favor of an interdisciplinary and pluralistic approach in this field. Both Pearce (1982) and Dann (1977, 1981, 1983) have proposed broadening the question of motivation to a more thorough method ological and epistemological study.
