ABSTRACT
In this chapter, the author uses the case of one print shop, Multimedia International, to illustrate the critical factors of success, and demonstrates how one company is successfully managing its challenging start-up phase and adapting to the new business conditions in Eastern Europe. He analyzes a similar print shop that is on the verge of collapse, Editura Traian Dorz, and makes recommendations in context of the framework of critical success factors. The author proposes a framework of critical success factors for entrepreneurial ventures in Central and Eastern Europe. In order to survive the rapid changes overtaking Central and Eastern European countries, companies had to switch from a production mindset to a customer focus. The economic situation in Central and Eastern Europe poses challenges to entrepreneurs that are either unknown or are not of the same magnitude as in the West.
