ABSTRACT
Why do certain management ideas achieve widespread popularity and bring fame and fortune to their writers, while others do not? Those authors who have achieved celebrity have had their ideas taught in business schools and on in-company seminars. They are discussed in the books and journal articles of other writers; sections of their writings appear in books of readings. Such a degree of continuing exposure is not limited just to when the authors are alive: their ideas continue to flourish after their deaths. Hence, these management writers achieve fame during their lives, and immortality after it!
