ABSTRACT
Ten years ago, I still believed that media could be categorised into mainstream and other, into media created and distributed by large wealthy organisations that could reach a mass audience and media that relied on the love and limited resources of more independent souls as both producers and audiences. I was pretty sure that, despite the minority pursuits of new technologies, print, television, radio and film were the forms that saturated most people’s lives. Certainly, these were the forms that seemed to make sense transnational^, and web-based media seemed a very Western and limited arena for expression, entertainment or communication.
