ABSTRACT
In this article, I use research on the lesbian fans of US women’s professional basketball (WNBA) to outline how a set of exclusive cultural politics (re)produces a curious form of self-regulation amongst target consumers. I link leisure geographies and geographies of sexuality through an analysis of lesbian visibility to examine the ways that identity performance is shaped by the implicit cultural politics at work in WNBA arenas. I use Kenji Yoshino’s adoption of Erving Goffman’s term ‘covering’ to discuss the ways that normative ideologies are reinforced by management-driven practices and by the self-circumscribing practices of some lesbian fans. I show that covering is noteworthy as both an effect of marginalisation and as a mandate that encourages lesbian fans to reproduce the dominant discourse at work in WNBA arenas. I argue that act of covering illustrates the material effects of normative power relations and the ways that these effects are understood to be a natural outcome of an apolitical economic logic instead of the result of the decidedly political process of spatial production. I contend that attempts to cover give lesbian fans a false sense of power to regulate the reception of their bodies and their enactments of normativity.
