ABSTRACT
Nowadays, the democracy deficit occurrence is strong as ostensibly democratic organizations or institutions in fact fall short of fulfilling what are believed to be the principles of democracy. 1 The political communication, instead of being a dialogue deliberation, tends to be monological, professionally produced and released for public consumption mainly based to a large extent on marketing criteria, so it needs a drastic revitalization, using all available means including advanced information and communication technologies (ICT). 2
