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Applying organisational capability models to assess the maturity of digital-marketing governance
DOI link for Applying organisational capability models to assess the maturity of digital-marketing governance
Applying organisational capability models to assess the maturity of digital-marketing governance
ByDave Chaffey
Edition 1st Edition
First Published 2012
Imprint Routledge
Pages 10
eBook ISBN 9780203722381
