ABSTRACT

These are supposed to be the closing remarks of the whole enquiry. However, it seems that any unilateral conclusion is not able to summarize the findings from 13 research groups worldwide, lasting nearly two years, around the international communication impact of Beijing Olympics. So an open discussion and interpretation on the Intercultural Communication in the Beijing Olympic Games would be the best choice and this article brings together the final remarks from 12 specialists we invite with different research interests and background in humanities and social sciences to offer an academic criticism on intercultural communication, the Olympic movement and the Chinese international communication strategy as the host country. The discussion is about but not limited to the relationship between media and Olympics, the communication complexity of the global mega-event, the communication strategy of China from the experience of Beijing 2008.