Introduction

J. W. Carey returned communication scholars to a ritual view of communication that posits communication serves to mold the ideological views of the world. The communicative power of whiteness must be mapped from an intersectional reading of it. Acknowledging whiteness intersectionally is certainly imperative in an era of color-blind racism and overt White nationalist hate. This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book analyzes Ken Jeong's performances in a GQ photo spread, to lend insight into the broader question of how Asian Americans have negotiated their relationships with whiteness. It utilizes Black feminist thought as a methodological lens to deconstruct the performative enactment of toxic White masculinity by focusing on President Trump's 2017 Boy Scout Jamboree speech. The book provides an intersectional reading of White femininity to provide a framework for six White feminine performances.