ABSTRACT
In developing the Sport Twitter Consumption (STC) scale, C. Witkemper, C. H. Lim, and A. Waldburger studied both motives and constraints. Based on existing literature, the authors conceptualized motivation based on dimensions of entertainment, information, passing the time, and facilitating fandom. They conceptualized constraints as economic, social, skill- and accessibility-based. To develop their measure, Witkemper, Lim, and Waldburger recruited 1,124 students at a Midwestern university. Witkemper, Lim, and Waldburger reported that all factors in their measurement model showed convergent validity. Witkemper, Lim, and Waldburger observed both reliability and validity in their study, and the STC scale is clearly relevant to research in sport communication. The authors noted that research prior to their study did not effectively incorporate both motivations and constraints in the same model, and thus the STC scale constituted an advance on existing instruments.
