ABSTRACT
The new information and communication technologies (ICTs) have transformed human interactions. For some activists, the ICTs opened opportunities to democratize access to information, and social network sites (SNS) have become new spaces for disseminating and visualizing their ideals. I argue that the discourse about human rights is constructed following the logic of social media as well as the characteristics of the organizations that produce them. In this context, the present study is a critical discourse analysis (CDA) of the Facebook pages of three United Nations entities (UN Women, UNHCR, and OHCHR). The analysis focuses on the construction of the otherness, through the editorial decisions of organizations and the characteristics of social media, and it investigates how the different communication strategies answer to the particular zeitgeist about human rights of each entity.
