ABSTRACT
In 2012, the global video game market was valued at approximately 79 billion dollars, and according to some estimates, its value is expected to exceed 110 billion dollars by the end of 2015 (Gartner 2013). In the United States alone, more than 155 million people play video games, and more than half of all U.S. households own a dedicated gaming console (ESA 2015). Video games constitute one of the most thriving, pervasive, and popular forms of media in the world.
