ABSTRACT
Agenda-setting effects have been supported across numerous topics and media types, although agenda setting does not work in the same manner across individuals. The extent to which people engage in information seeking may vary; and some people are more susceptible to agenda-setting effects than others. The concept of need for orientation (NFO) provides a psychological explanation for these differences and is “the most prominent of the contingent conditions for agenda-setting effects, those factors that enhance or constrain the strength of these effects” (McCombs, 2004, p. 67).
