Social Networking as an Enabler to Recruit and Retain Students at the University of Pretoria (UP)

Traditional communication methods such as the telephone, fax, letters and the lack of infrastructure easily lead to slow response time and insufficient and outdated information. These methods are no longer the best way of communication for school learners. It is also expensive to communicate frequently to thousands of students and parents who want to be contacted and given information quickly. The fast pace of technological change increases competitive pressure between institutions to successfully communicate with quality students.