I think we have gone through a period when too many children and people have been given to understand “I have a problem, it is the Government’s job to cope with it!” or “I have a problem, I will go and get a grant to cope with it!,” “I am homeless, the Government must house me!” and so they are casting their problems on society and who is society? There is no such thing!—Margaret Thatcher making policy, 1987. (Cited in Keay 1987, p. 9)


This chapter is largely meta-critical. Rather than off ering original research, it provides a tendentious background to theorizing the principal terms of this volume. After providing some defi nitions, I will propose that the dominant forces animating sporting policy in the media area are desires to police the public and protect the profi teer. Then I will outline some actually existing alternatives.