ABSTRACT
While this is certainly a better approach than pursuing large “trophy” projects, many of these communities still put too much emphasis on recruiting new industry. In the heyday of postwar manufacturing in the US, this was referred to as “smokestack chasing.” Recruiting new firms, even small-to medium-size businesses, is extremely expensive and time-consuming. To stand out from the dozens or hundreds of competitors vying for the same new facility, communities must market themselves. They must advertise, attend trade shows, call on companies in distant cities or countries, and engage in a host of other expensive activities.
