ABSTRACT

Throughout much of its history, behavioral science can be fairly characterized as an ongoing series of skirmishes and organized battles among individuals and groups espousing a variety of theoretical and methodological perspectives. Given the field’s subject matter, the stakes are no less than arriving at a coherent, empirically justifiable understanding of such basic phenomena as perception, learning, consciousness, emotion, and so forth. The secondary gain includes faculty positions, research grants, and other benefits of academic life.