ABSTRACT
Tourists are becoming increasingly mobile. As physical tourism mobility is largely based on the use of fossil fuels, tourism has become a significant contributor to global climate change (UNWTO, UNEP and WMO, 2008). Options to reduce emissions from tourism through technology are promising, but unlikely to achieve absolute emission reductions in line with international efforts (Scott et al., 2010). It has consequently been argued that climatically sustainable tourism mobility demands behavioural change, which appears difficult to achieve (McKercher et al., 2010). Why do we continue to participate in environmentally harmful activities, even though consumers are aware of these interlinkages (Giddens, 2009)?
