ABSTRACT
This chapter is a product of my belief that Industrial/Organizational (I/O) psychology can be and should be directly applicable to improving organizational performance. This belief shaped my decision to study I/O psychology in graduate school and pursue its application as an internal and external consultant. After 17 years of experience in large, complex organizations (i.e., military, graduate school, and three Fortune 500 corporations), I believe more firmly than ever in the potential for I/O psychology to contribute to practical organizational improvement. I am, however, more skeptical than ever that its contribution will be realized without some fundamental changes in I/O psychology.
