Integrating Marketing Communication and Public Relations : A Stakeholder Relations Model

Breadcrumbs Section. Click here to navigate to respective pages.

Chapter

Chapter

Integrating Marketing Communication and Public Relations

DOI link for Integrating Marketing Communication and Public Relations

Integrating Marketing Communication and Public Relations

A Stakeholder Relations Model

Click here to navigate to parent product.

Edition 1st Edition

First Published 1996

Imprint Psychology Press

Pages 18

eBook ISBN 9780203773475

If you can only deal with yolks or whites, it’s pretty hard to make an omelette.