Involving men in eff orts to improve gender equality and eliminate violence against women is an important goal, and many countries’ governments and NGOs develop policies and programs to address this issue. While there have been some writers urging caution in this area (White 2000; Pease 2008), Flood (2006) argues for men’s involvement for three reasons. First, given that men are the vast majority of perpetrators of violence against women, they are responsible for ending it. Second, dominant views about masculinity are the cause of violence. And, third, men care about the issue and have a stake in improvement in gender relations.