ABSTRACT

This chapter analyzes the main functions of global culture or what global culture may be. Very often the global and universal are considered a menace to the propagation of alien culture and the destruction of originality and singularity of local cultural models. The global culture has two main functions: decoding, interpretation, and reconstruction of existing national, local symbols with the help of anthropological, hermeneutical, and analytical studies, and creating new universal symbols or knowledge codes by means of art and creative activity. The evidence of the emergence of global culture shows itself in the appearance of a relatively new field for scientific investigations—comparative studies. Culture involves at least three components: what people think, what they do, and the material products they produce. Thus, mental processes, beliefs, knowledge, and values are parts of culture. Culture has several properties: it is shared, learned, symbolic, transmitted cross-generationally, adaptive, and integrated.