ABSTRACT
Flickr's motto suggests the website forms a logical link between single photographic contributions and a common view of the world. Behind this appealing slogan reside three assumptions: the notion that sharing photos leads to collective perspectives, experiences, and memory. Social media platforms such as Flickr are often promoted as a collective effort where users engage in relationships and through which they establish communal experiences. The chapter explores Hoskins's theory on memory as part of a more general culture of connectivity—a culture where perspectives, expressions, experiences, and productions are increasingly mediated by Web 2.0 platforms. It analyzes Flickr as a specific example of how collective views, experiences, and memory should be accounted for in terms of connectivity. Flickr assembles thousands of photos uploaded by individuals on its website by virtue of an interface design that visibly and invisibly channels user activities. Flickr connects personal uploads to group activities, (news) organizations, networked media, and worldwide audiences.
