The memory of natural disaster is, in contrast to the memory of war, in a globalized world. As waters return to their pre-flood levels and the last earthquake victims recover, mass-media interest quickly subsides (cf. Mauch 2009a, 3). The victims of disaster will not forget so easily, but their memories too will fade. If such events have occurred frequently in the past, they are perceived as “more of the same”, even though their unpredictable appearance still defines them as discrete events.